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Holly Yashi

Holly Yashi

In their own words:


It started with only two in a garage in Arcata, California. Now, 40 years on, it's nearly 50 of us in a 15,000 sq ft studio, still in Arcata, and still hand making every bit of magic to help you lead your most colourful life.

Signature Style

Holly’s first designs were hand cut animal earrings made of brass and silver. Within months they had a loyal following, and soon after Holly and Paul discovered the magic within a seemingly dull gray metal called niobium. Through an expedited oxidation process, niobium is dipped into a bath of electrically charged water which turns the metal into hues of rich, permanent colour. The beautiful result is a look that has become the signature style of Holly Yashi for the last thirty five years.


Since 1981, we at Holly Yashi have been making quality, handcrafted artisan jewellery in our Redwood Coast design studio in Arcata, California. For over 40 years, our signature style of colourful and lightweight niobium metal is still what makes Holly Yashi jewellery unique and irresistible. Featuring an array of inspiring materials, including Austrian crystal pearls, Bohemian and dichroic glass, and hypo-allergenic metals, all our jewellery is crafted by hand in small, high quality batches, one piece at a time.


Holly's Words:

We were so young and naïve.
It was 1981. I was the trained jewelry artist, the metalsmith, who had been creating jewelry since junior high, stealing my Dad’s fly tying supplies along the way. Fresh out of college, I was working three jobs, while Paul “Yashi” Lubitz, was the high energy guy that always had a ton of ideas for businesses he wanted to start but had never held a “real job” for any stretch of time. What we didn’t know then, was no matter how different we were; we had a purpose in this world together. When Paul suggested we start a jewelry business I agreed. We transformed a one-car garage into our studio and started creating jewelry that was built on craft, creativity and innovation. I had no idea that decision would change the whole course of my life, and give me the opportunity to create jewelry that would inspire and excite women around the world. I am forever humbled, motivated and committed to keeping you, the collector, surprised and entertained by consistently giving you something new, something never done or worn before. We’ve come a long way from those garage days…While our northern California design studio is now fifteen thousand square feet we still honor the craft of jewelrymaking, hand crafting our jewelry in small batches, preserving the value of each piece so it may live on for decades to come. It is my life’s passion to take the beauty of the world we live in and transform it into the jewelry you see here. Each piece has a story, each color combination a distinct choice. But, the journey only begins with us. It is the way you wear your piece, creating your own magical moments along the way that takes what I do and turns it into a part of your life. As Paul and I keep moving this company forward we remain forever grateful to everyone who has stood by us along this amazing ride.

Holly Hosterman,
Creative Director

Paul's Words:

Our Philosophy

I remember when I was not quite tall enough to see into the top drawer of my father’s bureau, reaching my hand in to feel around for hidden treasure. I found three items, all of which I inherited after my father’s death: a stainless steel German-made contact lens case, an Italian-made utility knife, and a gold Rolex watch. Three items that, as a father looking back now, are the last things I’d have wanted my nine-year-old son playing with! Today when I see them resting in my china cabinet, I think not only of the memories associated with them, but the fine craftsmanship, design, and quality they possess. They are as “cool” to me now as they were forty years ago. The phrase, “They don’t make ‘em like they used to,” sits with me as I reflect on current trends in the marketplace.

In the past 30 years, the persona of the marketplace has changed, and with so many choices and chances for excellence and personal expression, the big box mega-vendors have made cheapness and mediocrity our king. I believe there is a common misconception out there that cheaper, easier, and disposable are virtues worth paying for.

The jewelry industry is likewise afflicted by current marketplace trends. Rather than matching precious stones, why not just use a dab of epoxy for color? A “flash” of plating will last long enough. Why weld those joints? Who will notice? If it gets attention and it’s sparkly and cheap, it’ll sell. Holly and I renounce this unfortunate trend.

We believe that beautiful jewelry should gracefully gather a patina of our life experiences. We envision a joyful child discovering her mother’s jewelry box, dreaming of the day when she, too, will wear these treasures and be warmed by their rich memories.

If a company can have a mission other than simple survival, ours is to resist the current direction the market is taking and suggest another way, where good design isn’t something disposable, and you can take pride in something you bought twenty years ago. We believe anything truly valuable takes some care, whether it’s your mother’s silver or your mother herself. And that the things you wear really can be an expression of who you are; they can make you feel good and brighten the day for others.

We have a story around every piece of jewelry we make, every joint we weld, and color we choose. We hand craft each piece right here in our northern California studio. We talk with our artisans every day, eat bagels with them on Friday, and lunch with them the rest of the week. It’s a tradition we have here. We might be a little backwards, but we’ve grown almost every year we’ve been in business, so maybe there is something to it. It is the only way Holly and I would have it.

I hope you enjoy exploring our website and all the wonderful treasures we’ve created; it is the culmination of 35 years of loving what we do.

Paul “Yashi” Lubitz
Holly Yashi, Inc.

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